If you don’t SEO-Optimize the articles you write, your future clients will never find them
The informative articles you’ve published on your website can be an excellent asset in regards to bringing new, qualified customers to your website. However, if you didn’t use the proper words and phrases in the right places and optimize your article, it will not be properly indexed by the search engines and your potential new clients will never find links to these articles as they search and browse the Internet.
As people fail to find the articles you’ve written when their searching for such information online, you will lose opportunities to gain new business. Publishing articles, whether to your website or through article publishing services, can be helpful to your business in two significant ways.
Well Written, “SEO Optimized” Articles are a Great Way to Attract New Business
Well written, properly published articles are search engine candy. If you do a good job, the search engines are likely to pickup and index most everything you’ve written. There is a good chance that your article will appear high up in their search results when your potential customers are searching for specific information and type in long tail keywords.
When you educate a potential client, they’re more likely to do business with you
When somebody is seeking information on the Internet, they often wish to educate themselves before making a purchase decision. Furthermore, an educated client is often makes a better customer. In selling your services or when working with a client, would you rather educate them, yourself, starting from square one? Or would you prefer to work with somebody who has read your article and is already familiar with the basics?
Tips for Optimizing your Articles
Article Length: Many search engines only read the first few hundred words on any given page. Most of the articles I’ve read recommend articles between 300 and 500 words in length. I’ve had great luck with articles ranging from 200 words on up.
Splitting Articles: If you’re articles are more then 500 words, it is often better to split them up onto separate pages on your website. If you are publishing articles online it is often best to keep the article in one piece.
Cross-Linking: Be sure to link the articles you write to other related pages on your website, such the services you provide or articles that provide further information along the same vein.
Selecting Proper Keywords: It behooves you to do some keyword research before starting your article. Regarding articles you’ve already written that have not been properly optimized, I highly recommend a rewrite.
RSS and News Feeds: If you write articles and publish them on your website, you really ought to have an RSS Subscription Feed available on your site. This is of benefit to your clients as it allows them to subscribe to your website. Also, given the ability to publish an RSS feed on your website, you can submit your content to any number of appropriate news feed directories, providing additional exposure.
Long-tail Keywords: People who are looking for very specific information, as well as those who have become frustrated in finding what they are looking for tend to type longer phrases into the search engines. These longer phrases are called Long Tail Keywords. Think about what these long phrases as you write your article headlines as well as the first one or two sentences in your first and second paragraphs.
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